Facebook has clearly got the reach, targeting prowess and means to target 70% of 18-25 year olds, but it still cannot escape it’s existential value as a place for family and friends. Facebook for business is oxymoron.
“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page document details Facebook’s plan to beat television with reach and YouTube with targeting, and spills the beans about an overhaul to video insights slated for Q1 2014.
If Facebook’s plan works, it could lure in tons of ad revenue as marketers shift their focus from television to digital.
The full “Facebook For Business: Video On Facebook” presentation including slides and Facebook’s notes is splayed out below. It was sent to Facebook’s Preferred Marketing Developer partners in late November to teach them to sell video ads to their clients. [Correction: This was sent to marketers, not presented at a meeting.] Facebook used NDAs to try to keep the presentation away from the public, but…
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